We Make Financial Planning Easier For You

At FinAlly, we believe that financial planning is a very personal journey. This is why we work hard to provide you with the best tools and knowledge to help you save, protect and grow your wealth.

Our mission is to change your approach to financial planning. We want to be your self-help solution to planning your life. We’re more than just a comparison portal. FinAlly.sg is smart, sophisticated, and simple to use.

We are your trusted Financial Ally.

We believe in

Power of Choice

By providing you with an unbiased and comprehensive list of products, you get to call the shots.

Smart Planning

Using algorithms, customisation, and data analytics, our tools help you generate the best plans for your needs.

Following Through

You can expect end-to-end service with our licensed advisers, so you’ll be able to optimise your plan continuously over time.

How do we do that?

Personalised Planners

Plan your life by using our smart tools. Modelled on decades of experience and market data, you’ll get all the help you need to choose the right plan for yourself.

You Plan, You Earn

Earn rebates and referral fees.

As a reward for your hard work, 50% of the adviser's commission stay in your pockets. Better yet, tell your friends about us and get rewarded for your referrals.

Be Your Own Adviser

Empower yourself by being your own adviser. And don’t worry, we’ll be here to equip you with the know-how along the way. You set the goals, we play support.


Check out more tools

Personalised Calculators

Whether you are planning for retirement, your child's education or to have better coverage for you and your loved ones, we are here to help.


Find & Compare

Looking for a specific plan for a specific need? Compare multiple plans by price and benefits.


Easy Bundles

Not sure which plans meet your needs? Let us help you with some recommendations.